Brand & identity

We share curiosity, clear explanations and respect for individual experience. Open ADHD keeps its own name, organic mark and warm sage palette. Each project’s purpose, privacy practices and licensing terms are stated separately; brand affiliation does not imply clinical validation or endorsement.

Write Open ADHD with one space and ADHD in capitals, in every language. Use open-adhd.org in public links. OpenADHD, Open-ADHD and Open ADHD.org are not the displayed brand name. Keep OpenJung as one word, with a capital O and J, in the parent credit.

The original 18-question ADHD reflection has not been independently clinically validated and is not the ASRS. Its answer frequencies do not establish a diagnosis, probability, subtype or clinical severity. Brand messages must preserve this boundary.

An open, organic loop with a small terracotta accent. Soft edges and space at the center express room to pause, notice and begin again. It is a project symbol, not a clinical seal.

• Use the existing vector geometry with the Open ADHD wordmark. Keep the loop, accent and open center intact; do not stretch, rotate or add effects.
• Leave at least one quarter of the mark’s width as clear space. Use a symbol of at least 24 px in the interface; the supplied favicon is intended for browser tabs at 16–32 px.
• Use the light mark on dark surfaces, with the same terracotta accent. App icons keep their supplied background and inset. Avoid using the symbol as a diagnosis badge or professional endorsement.

Grounded color, in light and dark

Sage carries the identity and readable actions; terracotta adds warmth. Use sufficiently dark text on light surfaces and light text on dark surfaces. The bright accent is not a small-text color or a sole signal for a state. These swatches come from the same palette as the interface.

Human headlines, easy reading

Fraunces gives the wordmark and Latin display text a human, editorial character. Nunito supports body text and controls. Both are served by this site, with Noto fonts for the relevant writing systems. Language-specific and dyslexia-friendly reading preferences take priority over decorative typography.

Keep a quiet hierarchy, generous spacing and softly rounded surfaces. Make controls at least 44 px high, preserve visible keyboard focus and support reduced motion. Avoid automatic animation in the guide and communicate meaning with words as well as color.

Warm, specific and respectful. Offer a manageable choice, describe what a tool can do and leave the decision with the person. Support self-understanding without assigning an identity or promising an outcome.

Separate a person’s observations, educational sources and clinical conclusions. Explain limitations close to the claim. Do not turn a source link, a friendly illustration or the OpenJung credit into evidence of clinical review.

Say precisely what stays local: personal answers and health records. This site has no analytics tag or health-data upload; hosting still involves ordinary network requests, and browser storage is not encrypted by the application. Avoid an absolute promise of zero data or zero risk.

Current files used by the site. The SVG adapts to light and dark browser themes; PNG icons include the background and breathing room intended for their size.

• Symbol & adaptive favicon

  SVG · 128 × 128
  Download ↓

• App icon

  PNG · 512 × 512
  Download ↓

• Apple touch icon

  PNG · 180 × 180
  Download ↓

• Social illustration

  PNG · 1200 × 630
  Download ↓

Introduce the project as Open ADHD, keep the OpenJung credit and link to open-adhd.org. Downloads do not change existing source, artwork or font licenses. The social illustration is an image, not evidence of a treatment or outcome.